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Miami Heat to theme Bucks game around GTA 6 launch
Original: The Miami Heat are turning their Nov. 18 game vs. the Bucks into a GTA 6 launch-eve promo, playing as “Vice City” for th
The Miami Heat are turning their November 18 home game against the Milwaukee Bucks into a promotion tied to the launch of Grand Theft Auto VI, branding the night around the game's fictional 'Vice City' setting, which is inspired by Miami. The tie-in plays on the long-awaited game's Florida setting and its November release window.
Why now: GTA 6's release is one of the biggest entertainment events of the year, and its Miami-inspired setting makes the Heat an natural partner for launch-eve buzz.
Miami HeatMilwaukee BucksGTA 6NBAVice City
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