✉news CultureGaming first seen 20 h ago, last 19 h ago, peak #19

EU consumer protection network targets in-game virtual currencies

Original: EU Consumer Protection Cooperation Network launches action on video‑game virtual currencies

The EU Consumer Protection Cooperation Network has launched a coordinated action examining video-game virtual currencies, focusing on how game makers sell and present them to players. The move targets concerns over transparency, pricing and exposure of minors to in-game purchases, and could prompt changes to how games disclose the real cost of virtual currency packs.

Why now: Regulators are stepping up scrutiny of gaming monetisation practices such as loot boxes and in-game purchases.

European UnionConsumer Protection Cooperation Networkvideo game industry

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• EU Consumer Protection Cooperation Network launches action on video‑game virtual currencies · Digital Watch Observatory

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