▶youtube TechnologyAI first seen 18 h ago, last 42 min ago, peak #2
Shein turns to AI video to promote its Real Deal Sale
Original: The Video Is AI. The Deals Are Real. | SHEIN Real Deal Sale Live Now
Shein is running a promotional campaign for its Real Deal Sale built around an AI-generated video, using the tagline that while the footage is artificial, the discounts on offer are genuine. The campaign has drawn millions of engagements, with viewers reacting to the retailer's open embrace of synthetic media in mainstream advertising and to the sale itself.
Why now: A major retailer openly using AI-generated advertising is drawing attention amid ongoing debate about AI in marketing.
Rank over time, top of the chart is #1. 14 snapshots from 18 h ago to 42 min ago.
Evidence
- The Video Is AI. The Deals Are Real. | SHEIN Real Deal Sale Live Now · Shein India · 2.6M
API: https://socialmediatrends-api.osmike.com/v1/trends/771216