✉news BusinessRetail first seen 23 h ago, last 4 h ago, peak #8
Harry's and Glossier detail shift from D2C to retail
Original: Live at E-comm Pkg & Label Expo: How Harry's & Glossier Moved from D2C to Retail
At the E-commerce Packaging and Label Expo, speakers from shaving brand Harry's and beauty company Glossier discussed how the two digitally native brands expanded from direct-to-consumer sales onto retail shelves. Their packaging and branding strategies had to adapt to win attention in physical stores, offering a case study for other e-commerce-first companies considering the same move.
Why now: Packaging and retail professionals are interested in how successful D2C brands adapt for physical retail.
Harry'sGlossierE-commerce Packaging and Label ExpoPackaging World
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/785289