Mmastodon LifeFashion first seen 3 d ago, last 3 d ago, peak #3
Quarter-zip pullovers become a staple for Japanese businessmen
Original: 「クォータージップ」は、もはや男性ビジネスパーソンの定番…人気が衰えない納得の理由 | Business Insider Japan ミレニアル世代とZ世代の男性消費者に… # MoeZine # JP # JAPAN # Fashionフ
Business Insider Japan reports that the quarter-zip pullover has become a standard item in the wardrobes of male business professionals, with demand showing no signs of slowing down. The piece attributes the garment's lasting popularity to its appeal among millennial and Gen Z male consumers, who value its balance of formality and comfort for office settings.
Why now: The quarter-zip's enduring popularity among younger male professionals in Japan is being highlighted in new fashion coverage.
Business Insider JapanmillennialsGen ZJapan
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/803907