✉news LifeHome & Garden first seen 15 h ago, last 14 min ago, peak #6
New Study Links Home Gardening to Grocery Shopping Habits
Original: From backyard garden to grocery cart: New study explains how growing food shapes consumer choices
A new study examines how growing food at home shapes consumer choices when people shop for groceries. Researchers suggest that tending a backyard garden influences what shoppers buy, how much they spend, and their preferences for fresh produce. The findings offer insights for retailers and food marketers looking to understand the growing number of households cultivating their own vegetables and herbs.
Why now: Interest in home food production and sustainable consumption continues to grow, making research on how gardening affects buying behavior timely.
home gardenersgrocery retailersfood consumers
Evidence
- From backyard garden to grocery cart: New study explains how growing food shapes consumer choices · chronicleonline.com
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