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HEYDUDE's Instagram Ad With University of Florida Frat Draws Backlash
Original: This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off A collaborative Instagram post between footwear line
Footwear brand HEYDUDE is facing criticism over a collaborative Instagram post with a University of Florida fraternity. The backlash stems from sexual cyberharassment allegations against two former members of the fraternity. Critics are questioning why the company partnered with the Greek organization given the allegations, and the controversy is spreading as people call out the brand's judgment online.
Why now: People are upset that a major brand partnered with a fraternity whose former members face sexual cyberharassment allegations.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/835147