✉news CultureBooks first seen 1 d ago, last 1 d ago, peak #15
Reading becomes a marker of attraction and cultural cachet
Original: Bookstores know it. So does a new dating app. It’s hot to be a reader.
Bookstores and at least one new dating app are leaning into the idea that being a reader is now seen as attractive. The Washington Post reports that reading has become a desirable trait, with retailers and dating platforms alike marketing to people who display their literary tastes. The trend points to books functioning as a signal of personality and status in both commerce and dating.
Why now: Cultural interest in reading as a status and dating signal is driving fresh coverage of how businesses are capitalising on it.
Evidence
- Bookstores know it. So does a new dating app. It’s hot to be a reader. · The Washington Post
API: https://socialmediatrends-api.osmike.com/v1/trends/846648