✉news BusinessReal Estate first seen 6 d ago, last 6 d ago, peak #37
Why influence matters less than leadership in real estate
Original: Why ‘influencer’ in real estate is secondary to leadership
An opinion piece from the Orange County Register argues that being an influencer in real estate matters far less than demonstrating genuine leadership. The writer suggests agents and brokers focused on building influence should prioritise trust, expertise and guidance for clients and teams instead of chasing visibility or social media prominence.
Why now: The industry is debating whether social media influence actually translates into professional success for agents.
Orange County Registerreal estate industry
Evidence
- Why ‘influencer’ in real estate is secondary to leadership · Orange County Register
API: https://socialmediatrends-api.osmike.com/v1/trends/871032