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Buffalo Bills win Cannes award for Josh Allen MVP video
Original: Buffalo Bills become first NFL team to win Cannes Corporate Media & TV Award with Josh Allen MVP reaction video
The Buffalo Bills have become the first NFL team to win a Cannes Corporate Media & TV Award, recognised for their video capturing Josh Allen's reaction to being named league MVP. The club says it is the first time a US football franchise has taken home the honour at the Cannes festival, which traditionally honours corporate and branded media work.
Why now: An NFL franchise winning a Cannes media award is an unusual crossover that draws attention from both sports and marketing audiences.
Buffalo BillsJosh AllenCannes Corporate Media & TV AwardNFL
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- Buffalo Bills become first NFL team to win Cannes Corporate Media & TV Award with Josh Allen MVP reaction video · Buffalo Bills
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