✉news BusinessRetail first seen 23 h ago, last 6 h ago, peak #10
Adobe Forecasts $275.1 Billion US Holiday Shopping Season as AI Referrals Surge
Original: AI Retail Referrals Set to Rise 130% as Adobe Forecasts $275.1 Billion Holiday Season
Adobe is projecting a record $275.1 billion in US online holiday sales this season, with traffic referred to retailers by AI tools expected to jump 130% compared with last year. The forecast points to generative AI assistants becoming a meaningful new channel for shopping discovery, adding to traditional channels like search and email during the peak retail period.
Why now: Adobe's new forecast shows AI tools rapidly emerging as a major traffic source for holiday retail, a shift retailers and marketers are watching closely.
Evidence
- AI Retail Referrals Set to Rise 130% as Adobe Forecasts $275.1 Billion Holiday Season · Yahoo Finance UK
API: https://socialmediatrends-api.osmike.com/v1/trends/878399