✉news HealthFitness first seen 1 d ago, last 16 h ago, peak #25
Fitness enthusiasts now spending lakhs to train smarter
Original: The new cost of fitness: Why enthusiasts are spending lakhs to train smarter
The Times of India reports that fitness enthusiasts in India are increasingly spending lakhs of rupees on premium training, citing a rising market for high-end gyms, personal coaching and wearable technology aimed at smarter workouts. The piece frames this as a shift in how people spend on health and fitness, moving from basic memberships to data-driven, personalised training.
Why now: The rising cost and premiumisation of fitness in India is drawing attention as spending on smart training tools and coaching grows.
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Evidence
- The new cost of fitness: Why enthusiasts are spending lakhs to train smarter · The Times of India
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