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Miami Heat to Host Vice City Night Tied to GTA 6
Original: Miami Heat Announce Vice City Night as Part of ‘GTA 6’ Marketing
The Miami Heat have announced a themed 'Vice City Night' at their home arena, framed as part of marketing around the upcoming video game Grand Theft Auto VI, which is set in a fictionalized version of Miami. The crossover ties the NBA franchise to one of the most anticipated entertainment releases in years, leaning into the city's association with the game's neon-soaked setting.
Why now: Excitement around GTA 6, set in a Miami-inspired city, has brands and sports teams racing to attach themselves to the hype.
Miami HeatGrand Theft Auto VIRockstar Games
Evidence
- Miami Heat Announce Vice City Night as Part of ‘GTA 6’ Marketing · Men's Journal
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