✉news BusinessFinance first seen 5 h ago, last 5 h ago, peak #7
Round-Up Donation Requests at Checkout Can Backfire
Original: When Asking for a Donation at Checkout Can Backfire
Retailers commonly ask shoppers to round up their bill or add a small donation to charity at checkout, but the tactic can alienate customers. New commentary highlights how repeated prompts at the register may irritate shoppers, create guilt pressure, and even damage trust in both the store and the charity, turning a well-meaning fundraising tool into a liability for brands.
Why now: Shoppers are increasingly annoyed by constant charity prompts at registers, prompting debate over whether the fundraising tactic helps or hurts retailers.
Wall Street Journalretailerscharities
Evidence
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