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BYD takes over as Vila Nova's master sponsor

Original: vila nova futebol clube

Brazilian football club Vila Nova Futebol Clube, from Goiás, has a new master sponsor. BYD, the Chinese electric vehicle maker, is replacing betting company Bet in the shirt deal. The move comes as Brazilian clubs increasingly swap gambling sponsors for automakers and other mainstream brands, and it has drawn attention from sports marketing watchers.

Why now: The announcement of BYD replacing a betting brand as Vila Nova's main sponsor is fresh sports business news in Brazil.

Vila Nova Futebol ClubeBYDBet

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Evidence

• BYD substitui bet no patrocínio máster do Vila Nova · Meio e Mensagem

API: https://socialmediatrends-api.osmike.com/v1/trends/915764