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Alo Plans Paris Fashion Week Presence At Plaza Athénée
Original: What’s On Alo’s Fashion Week Menu At The Plaza Athénée
Athleisure brand Alo is staging a Fashion Week activation at the Plaza Athénée in Paris, according to Forbes. The coverage highlights what the brand is offering during Paris Fashion Week, marking another step in luxury-adjacent expansion by the yoga-wear label. Details of the programme remain limited beyond the venue and timing.
Why now: Paris Fashion Week is drawing attention to brands staging high-profile activations in the city.
AloPlaza AthénéeParis Fashion Week
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