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Oatly joins unusual climate journalism campaign

Original: World's largest oat milk producer has joined an unusual climate journalism campaign

Oatly, the Swedish company that is the world's largest oat milk producer, has joined an unusual campaign connected to climate journalism. Details of the campaign's format and goals are not given beyond the announcement itself, but the pairing of a major plant-based food brand with climate media coverage is drawing attention as companies look for new ways to support climate reporting.

Why now: A leading food brand backing climate journalism is an unexpected corporate-media alliance, sparking curiosity.

Oatly

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