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E.l.f., Wendy's and Gap turn to original music
Original: Why brands like E.l.f., Wendy's and Gap are branching out into original music
Consumer brands including cosmetics company E.l.f., fast-food chain Wendy's and clothing retailer Gap are producing original music as part of their marketing strategies. CNBC reports the shift, suggesting companies are moving beyond licensed songs and jingles toward creating their own music to connect with audiences and stand out in crowded advertising channels.
Why now: The report highlights a growing marketing trend in which major brands invest in original music to engage consumers.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/982607