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Tom Cruise's 'Digger' Splits French and American Audiences
Original: Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t
Tom Cruise's film 'Digger' is drawing attention for an unconventional marketing tactic that is landing very differently on opposite sides of the Atlantic. According to The Hollywood Reporter, the approach has been embraced in France, where audiences have responded enthusiastically, while American viewers have reacted negatively to the same campaign. The contrast has made the film's promotion a talking point in industry coverage.
Why now: The unusual split in audience reactions between France and the US to a major star's marketing campaign is prompting industry debate.
Tom CruiseDiggerThe Hollywood ReporterFranceUnited States
Evidence
- Tom Cruise’s ‘Digger’ Tries New Marketing Tactic: The French Love It, Americans Don’t · The Hollywood Reporter
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