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Bill Ford
Trends
- 1Bill Ford criticizes tech added for its own sake▼Bill Ford knocks 'technology for technology's sake'
Bill Ford, executive chair of Ford Motor Company, is criticizing the automotive industry's habit of adding technology for technology's sake rather than for genuine customer benefit. His remarks are being picked up by US outlets including The Detroit News and the Belleville News-Democrat. The comments touch on an ongoing debate about in-car screens, software subscriptions and feature bloat in modern vehicles.