Ibai Llanos

Spanish streaming star Ibai Llanos and former footballer Gerard Piqué have become co-founding partners of Plesh, the Barcelona-based sportswear brand. The company has raised 3.75 million euros to expand its customer base and retail presence. The move underlines Llanos and Piqué's growing footprint in business ventures beyond streaming and football, drawing wide attention in Spain.

Former footballer Gerard Piqué and streamer Ibai Llanos are leading a €3.75 million funding round in Plesh, a Spanish chocolate startup. The investment pairs two of Spain's biggest sports and entertainment figures with an early-stage food brand, underlining the growing trend of celebrities backing consumer startups rather than lending only their names to advertising campaigns.