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Piqué and Ibai Llanos back Spanish chocolate startup Plesh

Original: Piqué and Ibai Llanos lead €3.75M round in Spanish chocolate startup Plesh

Former footballer Gerard Piqué and streamer Ibai Llanos are leading a €3.75 million investment round in Plesh, a Spanish chocolate startup. The round puts the celebrity duo among the growing list of public figures funding consumer food brands, and shines a spotlight on Spain's early-stage startup scene. Details on valuation and use of funds have not yet been disclosed.

Why now: High-profile celebrities investing together in a consumer brand draws wide attention from both sports, streaming and startup audiences.

Gerard PiquéIbai LlanosPlesh

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