✉news BusinessStartups first seen 7 h ago, last 59 min ago, peak #16
Piqué and Ibai Llanos back Spanish chocolate startup Plesh
Original: Piqué and Ibai Llanos lead €3.75M round in Spanish chocolate startup Plesh
Former footballer Gerard Piqué and streamer Ibai Llanos are leading a €3.75 million funding round in Plesh, a Spanish chocolate startup. The investment pairs two of Spain's biggest sports and entertainment figures with an early-stage food brand, underlining the growing trend of celebrities backing consumer startups rather than lending only their names to advertising campaigns.
Why now: The combination of two high-profile celebrities investing in a small food startup is an unusual and attention-grabbing deal.
Rank over time, top of the chart is #1. 6 snapshots from 7 h ago to 59 min ago.
Evidence
API: https://socialmediatrends-api.osmike.com/v1/trends/1050261