LBB

Images of a mural at the Rialto Theatre linked to Idaho Central Credit Union are circulating among advertising and design watchers, with Little Black Book featuring the work on its creative showcase. The piece pairs the credit union's branding with the historic theatre venue, prompting commentary from people following public art and brand-sponsored murals.

Art director Flora MacLeod has joined Electric Theatre Collective, the visual effects and creative studio known for high-end commercial and film work. The hire, reported by industry publication Little Black Book, adds to the studio's art department as it continues to expand its creative output across advertising and entertainment projects. Details about her prior roles were not given in the announcement.

Wildfang, the Portland-based clothing brand known for its menswear-inspired women's styles, has a retail presence in the Silver Lake neighborhood of Los Angeles. The store was featured by design publication Little Black Book, highlighting its retail concept. Little coverage beyond the design listing is available, and no public reaction figures have been reported.

LeSportsac has introduced a new retail design concept for its stores in South Korea, featured by creative industry publication LBB. The design work highlights how the American accessory brand is refreshing its in-store experience for the Korean market, where physical retail presentation is closely watched. Details of the studio behind the concept and the scale of the rollout were not provided.

Channel 4 has commissioned its first vertical drama series, produced in partnership with beauty brand Sol de Janeiro. The format is designed for smartphone screens, where short vertical video continues to draw large audiences. The move signals a traditional broadcaster adapting its drama output to mobile-first viewing habits, with a major brand involved as a commercial partner.

Alexander Skarsgård appears in The Rolling Stones' new music video for 'Mr Charm', filmed in a desert setting. The pairing of the Swedish actor with the veteran rock band is drawing attention, as the band continues releasing fresh visual material tied to its recent output.

Licensing agency Born Licensing has published its biggest takeaways from Brand Licensing Europe 2026, highlighting how entertainment brands are increasingly crossing over between industries. The company points to the growing reach of K-Pop alongside Hollywood blockbusters as evidence that licensed intellectual property now spans music, film and consumer products, shaping how brands pursue licensing deals globally.

Ocean Outdoor has opened its Digital Creative Competition, inviting creative talent to develop digital out-of-home ideas. The competition, covered by industry publication Little Black Book, is the latest in the company's ongoing efforts to spotlight new digital creative work and give emerging and established designers a platform for out-of-home campaigns.

Industry figures Chris Russell and Shea Bennett have launched ENTER, a new entertainment company aimed at brands. The venture, covered by LBB, positions itself at the intersection of entertainment and brand marketing, offering brands entertainment-led creative work rather than traditional advertising services.

Trade publication LBB reports that Gen Z audiences are returning to cinemas in significant numbers, and argues that vertical short-form drama is the next space where brands should look to reach them. The piece suggests advertisers should follow young viewers across both the big screen and mobile-first vertical video formats, positioning vertical drama as an emerging channel for brand storytelling and advertising investment.

Fashion icon and former Vogue Paris editor Carine Roitfeld appeared at Paris Fashion Week in activewear rather than her signature couture, as part of a marketing stunt for fitness platform Wellhub. The unexpected image of one of fashion's most glamorous figures in gym clothing drew attention from the advertising and fashion press, with the campaign positioning Wellhub within high-fashion circles during one of the industry's biggest weeks.

ONE Asia is running a 'Resist the Robot' masterclass alongside a portfolio review, according to Little Black Book. The event appears aimed at creative professionals, pairing skills training with direct feedback on their work. Details on speakers, dates and participants were not included in the report.

Andrew Seaton and Matt Samperi are featured in a Little Black Book piece on the idea of making mistakes in a safe environment, a theme typically raised in advertising and production circles about fostering creative risk-taking at work. The article presents their perspective on why teams should be able to experiment and fail without fear, though few further details are available.

Capcom has released Pragmata, its sci-fi action game, marking the European launch of the long-gestating title. Industry coverage is highlighting the release as a notable moment for the publisher, which first announced the game years ago. The launch has drawn attention from gaming fans and trade press tracking how the new intellectual property performs in its opening days.

Music and sound studio Squeak E. Clean has appointed Casey Wheeler as West Coast senior producer and music supervisor. The move, reported by industry publication Little Black Book, strengthens the company's music supervision and production offering on the West Coast as demand for integrated music services in advertising continues to grow.

UK mobile network EE has launched a 'fast lane' campaign tied to the iPhone 18 Pro, promising customers a quicker route through launch-day crowds to get the new device. The initiative, covered by creative industry publication Little Black Book, positions EE as offering priority access and service around the iPhone's release, drawing attention from marketing and telecom watchers.

Creative agency Cactus has released a new campaign for the North Carolina Education Lottery that places four-legged fans — dogs — at the center of a college football rivalry. The work, covered by industry publication Little Black Book, uses the playful pet angle to promote the lottery during football season.

Domino's is drawing attention with a campaign titled 'Chips', featured on advertising industry site Little Black Book. The item appears to cover new creative work from the pizza chain, though no details about the campaign's content, agency, or markets have been shared. Beyond the title itself, little is known about what the work involves.

Sage has unveiled 'The Financial Symphony', a new campaign that frames the hidden rhythms of business and finance through a musical lens. The work is being showcased on creative advertising publication LBB, indicating it is an agency-produced brand campaign aimed at small and medium-sized businesses. Details on the creative partners and campaign scope have not yet been widely reported.

New research reported by LBB claims iconic out-of-home advertising delivers an 88% uplift in what it calls media 'fitness signals', a measure of how effectively a medium reaches and influences audiences. The findings are being picked up across the advertising and media industry, where marketers are weighing out-of-home's performance against digital channels in media planning debates.

Director Bugsy Steel has given an interview to Little Black Book (LBB) discussing what she calls the politics of directing. In the piece she examines the power dynamics, decision-making hierarchies and interpersonal negotiation involved on set. The feature is drawing attention within the advertising and film production community, where questions of authorship and on-set power remain closely debated.