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Luce EV
Trends
- 1
Ferrari has unveiled the Luce, its new electric vehicle, and coverage credits Jeff Bezos with a role behind the project. The connection between the Amazon founder and the Italian automaker's first EV is drawing attention across automotive media, with readers curious how the tech billionaire is tied to Ferrari's electric push.
- 2Ferrari says Bezos remark and Jony Ive shaped its Luce EV▼Bezos quip, Ive design shaped Ferrari's Luce EV, Elkann says
Ferrari chairman John Elkann says the design of the company's new Luce electric car was influenced by a quip from Amazon founder Jeff Bezos and input from former Apple designer Jony Ive. The comments shed light on how outside figures contributed to Ferrari's first steps in electric vehicles, drawing attention from both the automotive and tech worlds.
- 3Jeff Bezos reportedly spurred Ferrari's Luce EV project●Jeff Bezos Gave Ferrari The Push It Needed To Build The Luce EV
Reports suggest Jeff Bezos played a role in pushing Ferrari forward with the Luce, its first electric vehicle. According to Motor1.com, the Amazon founder's involvement gave the Italian automaker the impetus it needed to commit to building the EV. Ferrari has faced questions over the pace of its electrification plans, making claims of high-profile backing notable for the brand's electric future.