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    Vizio expands creator-led programming to attract CTV ad spend●Vizio ramps up creator-led programming in bid for CTV ad dollars✉newsTechnologySoftware3 d ago

    Vizio is scaling up creator-led programming on its smart TV platform as it competes for a larger share of connected TV advertising budgets. The move positions the company to offer advertisers more brand-safe, engaging content alongside its ad inventory, reflecting a broader industry trend of TV platforms partnering with digital creators to win ad dollars.