✉news TechnologySoftware first seen 4 h ago, last 4 h ago, peak #37
Vizio expands creator-led programming to attract CTV ad spend
Original: Vizio ramps up creator-led programming in bid for CTV ad dollars
Vizio is scaling up creator-led programming on its smart TV platform as it competes for a larger share of connected TV advertising budgets. The move positions the company to offer advertisers more brand-safe, engaging content alongside its ad inventory, reflecting a broader industry trend of TV platforms partnering with digital creators to win ad dollars.
Why now: Connected TV advertising is a fast-growing market and platforms are racing to secure creator content and ad revenue.
Evidence
- Vizio ramps up creator-led programming in bid for CTV ad dollars · Marketing Dive
API: https://socialmediatrends-api.osmike.com/v1/trends/2012391