Mmastodon TechnologyInternet first seen 4 h ago, last 47 min ago, peak #10

Fighting misinformation may require matching its style, study says

Original: Research suggests that to counter misinformation online, we need to adopt the same communication style as the false clai

New research suggests that debunking online misinformation works best when corrections mimic the communication style of the false claims themselves. In a study, messages written in familiar, engaging language were five times more likely to be clicked on than neutral wording, prompting discussion about whether fact-checkers should adopt more viral-friendly styles to reach wider audiences.

Why now: Fresh research challenges standard neutral fact-checking approaches at a time of widespread concern over online misinformation.

misinformationfact-checkerssocial media

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Evidence

• Research suggests that to counter misinformation online, we need to adopt the same communication style as the false claims themselves. A study found messages using familiar language were five times more likely to be clicked on than neutral wording. https://… · media@eicker.news · 3

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