Mmastodon TechnologyInternet first seen 7 h ago, last 1 h ago, peak #10

Fighting misinformation may require matching its style

Original: Research suggests that to counter misinformation online, we need to adopt the same communication style as the false clai

New research indicates that efforts to counter online misinformation are more effective when they mirror the communication style of the false claims themselves. In a study, messages written in familiar, informal language were five times more likely to be clicked on than neutrally worded corrections, suggesting fact-checkers may need to rethink how they phrase rebuttals.

Why now: The study's finding that mimicking misinformation's style dramatically boosts engagement challenges conventional approaches to fact-checking.

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Evidence

• Research suggests that to counter misinformation online, we need to adopt the same communication style as the false claims themselves. A study found messages using familiar language were five times more likely to be clicked on than neutral wording. https://… · media@eicker.news · 3

API: https://socialmediatrends-api.osmike.com/v1/trends/1029700