✉news LifeTravel first seen 16 h ago, last 28 min ago, peak #20

Royal Caribbean's Sandals investment divides travel industry

Original: Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment

Royal Caribbean has made an investment in Sandals, the Caribbean all-inclusive resort operator, and industry observers are debating whether the move is a risky bet or a smart strategic play. Travel trade coverage shows the deal prompting discussion about what cruise line involvement could mean for the all-inclusive land resort market and Caribbean tourism more broadly.

Why now: The cross-sector deal between a major cruise line and a leading resort brand is prompting debate over its strategic merits.

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• Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment · Travel Weekly
• Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment · Travel Weekly

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