✉news LifeTravel first seen 1 d ago, last 8 h ago, peak #20
Royal Caribbean's Sandals investment divides opinion
Original: Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment
Royal Caribbean has made an investment in Sandals, the Caribbean resort operator, and travel industry observers are split over whether the move is a gamble or a sound strategic play. Commentators are weighing the potential benefits and risks of a cruise line taking a stake in an all-inclusive land-based resort brand.
Why now: The cross-sector investment between a major cruise operator and a leading all-inclusive resort brand has prompted debate over its strategic wisdom.
Evidence
- Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment · Travel Weekly
- Risky business or smart strategy? Reaction to Royal Caribbean's Sandals investment · Travel Weekly
API: https://socialmediatrends-api.osmike.com/v1/trends/1118984