✉news BusinessRetail first seen 6 h ago, last 1 h ago, peak #19
Gap unveils AI-assisted shopping three decades after its first website
Original: Gap unveils AI-assisted shopping, three decades after its first website
Gap has introduced AI-assisted shopping features, marking a digital milestone roughly three decades after launching its first website. The move signals the retailer's push to modernise the online customer experience with artificial intelligence, joining a wave of apparel brands adopting AI tools for shopping assistance. The announcement is drawing attention as an example of a legacy retail brand reinventing its e-commerce strategy.
Why now: Gap's announcement lands amid widespread retail interest in adopting generative AI for customer experiences.
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