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✉news BusinessRetail first seen 5 h ago, last 2 h ago, peak #19

Gap launches AI-assisted shopping three decades after its first website

Original: Gap unveils AI-assisted shopping, three decades after its first website

Gap has introduced AI-assisted shopping features, marking a new digital chapter for the retailer roughly thirty years after it launched its first website. The announcement, reported by Retail Dive, positions the apparel company among established brands adopting artificial intelligence to modernise how customers browse and buy, reflecting the broader retail industry's push to integrate AI tools into the everyday shopping experience.

Why now: Gap's adoption of AI shopping tools is newsworthy as a legacy retailer embraces a fast-moving technology trend.

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