✉news CultureEntertainment first seen 17 h ago, last 17 h ago, peak #35
Sony Pictures picks PubMatic as preferred ad partner
Original: Sony Pictures Entertainment names PubMatic as its preferred programmatic advertising partner
Sony Pictures Entertainment has named PubMatic its preferred programmatic advertising partner, a multi-year agreement that will route the studio's digital ad inventory through PubMatic's platform. The deal gives Sony access to PubMatic's programmatic tools as entertainment companies lean further into automated digital advertising to sell streaming and theatrical inventory.
Why now: A major studio consolidating its programmatic ad buying with one partner is significant news for the digital advertising industry.
Sony Pictures EntertainmentPubMatic
Evidence
- Sony Pictures Entertainment names PubMatic as its preferred programmatic advertising partner · GamesBeat
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