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Sony Pictures Names PubMatic Preferred Programmatic Ad Partner

Original: Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner

Sony Pictures Entertainment has named PubMatic its preferred programmatic advertising partner. The deal makes PubMatic's platform the primary way Sony Pictures buys and manages automated digital advertising across its marketing campaigns. The announcement, made via a business press release, signals Sony's continued shift of ad spending toward programmatic channels and strengthens PubMatic's position among major Hollywood studios competing for streaming and film audiences.

Why now: It is a fresh corporate partnership announcement in the entertainment and adtech space.

Sony Pictures EntertainmentPubMatic

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Evidence

• Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner · Yahoo Finance
• Sony Pictures Entertainment Names PubMatic Its Preferred Programmatic Advertising Partner · businesswire.com

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