✉news CultureFilm first seen 6 h ago, last 4 h ago, peak #32
Resident Evil game engagement jumps 50% after new film
Original: Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Engagement with Resident Evil games rose 50% following the release of Zach Cregger's Resident Evil film, according to a GamesIndustry.biz report. Analysts cautioned that the bigger benefit is long-term brand building rather than immediate sales, as the movie introduces the franchise to new audiences and reinforces Capcom's cross-media strategy for the series.
Why now: The film's release is driving renewed attention to the Resident Evil games, and analysts are weighing its commercial value against its brand impact.
Resident EvilZach CreggerCapcomGamesIndustry.biz
Rank over time, top of the chart is #1. 2 snapshots from 6 h ago to 4 h ago.
Evidence
- Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building · GamesIndustry.biz
API: https://socialmediatrends-api.osmike.com/v1/trends/1246463