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Resident Evil game engagement jumps 50% after new film
Original: Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building
Engagement with Resident Evil games rose 50% following the release of Zach Cregger's Resident Evil film, according to a GamesIndustry.biz report. Analysts cautioned that the bigger benefit is long-term brand building rather than immediate sales, as the movie introduces the franchise to new audiences and reinforces Capcom's cross-media strategy for the series.
Why now: The film's release is driving renewed attention to the Resident Evil games, and analysts are weighing its commercial value against its brand impact.
Resident EvilZach CreggerCapcomGamesIndustry.biz
Evidence
- Resident Evil games engagement leapt 50% following release of Zach Cregger's movie, but analysts say real value is in brand building · GamesIndustry.biz
API: https://socialmediatrends-api.osmike.com/v1/trends/1246463