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Jaguar Drops Pink Branding for New Type 01 EV Unveil
Original: Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV
Jaguar has unveiled its large Type 01 electric car while retiring the pink-heavy branding from its controversial rebrand, presenting a sleeker design direction. The move follows widespread criticism of the brand's colourful identity overhaul and marks a notable step in Jaguar's relaunch as an electric-only luxury marque.
Why now: Jaguar's earlier rebrand was widely mocked, so the shift back to a more conventional look is drawing attention.
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