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Jaguar Ditches Pink Branding for New Type 01 EV
Original: Jaguar Ditches the Pink Branding in Unveil of Its Big, Sleek Type 01 EV
Jaguar has unveiled its Type 01 electric vehicle, moving away from the bright pink branding that drew heavy criticism after the brand's polarising rebrand. The new car is described as big and sleek, and marks a notable step in Jaguar's relaunch as an electric-only luxury marque. Commenters are weighing whether the toned-down look signals the brand has listened to its critics ahead of the EV's market launch.
Why now: Jaguar's rebrand and EV relaunch have been highly controversial, so every design decision draws wide attention
Evidence
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