✉news SportBasketball first seen 1 h ago, last 1 h ago, peak #9
Nestle signs NBA deal to court younger consumers
Original: Nestle shoots to score younger generation with NBA deal
Nestle has struck a partnership with the NBA as the food and drinks giant looks to connect with younger consumers. The deal ties the company to one of the world's most popular sports leagues, whose fanbase skews younger and more global. It is the latest example of major consumer brands turning to basketball to refresh their image and reach new audiences.
Why now: A major global consumer company partnering with the NBA is fresh business news drawing attention to brand strategy toward younger shoppers.
Evidence
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