✉news SportBasketball first seen 10 h ago, last 1 h ago, peak #3
Nestle signs NBA deal to win over younger consumers
Original: Nestle shoots to score younger generation with NBA deal
Nestle has struck a marketing partnership with the NBA, becoming an official partner of the league in a bid to reach younger consumers. The deal gives the food and beverage giant a presence around NBA games and content as it tries to connect with a generation that spends less time with traditional advertising.
Why now: The announcement of a major consumer brand partnering with the NBA is fresh news drawing attention.
Rank over time, top of the chart is #1. 8 snapshots from 10 h ago to 1 h ago.
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