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Study documents beef industry group's early climate counter-efforts
Original: Study documents beef industry group’s early efforts to counter climate concerns
A new study documents how a beef industry group worked in earlier years to counter growing concerns about cattle production's role in climate change. The research outlines the group's messaging strategies as scrutiny of meat's environmental footprint intensified. The findings have drawn attention as debates over agriculture's climate impact and industry influence on public opinion continue.
Why now: Ongoing debate about meat production's climate impact makes revelations about industry messaging efforts timely.
beef industryUniversity of Miami
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- Study documents beef industry group’s early efforts to counter climate concerns · University of Miami News
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