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Study reveals beef industry's early efforts to counter climate concerns
Original: Study documents beef industry group’s early efforts to counter climate concerns
A new study documents how a beef industry group moved early to counter growing concerns about the sector's role in climate change. Researchers say the industry's public messaging efforts began well before beef became a central focus of climate debates. The findings add to scrutiny of how powerful food and agriculture lobbies have shaped public understanding of meat's environmental impact.
Why now: New research is drawing attention to how the beef industry responded to climate science and shaped the public debate.
beef industryUniversity of Miami
Evidence
- Study documents beef industry group’s early efforts to counter climate concerns · University of Miami News
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