✉news HealthNutrition first seen 9 h ago, last 1 h ago, peak #13
Abbott launches Ensure Max Protein 3-in-1 with creatine and HMB
Original: Abbott launches Ensure Max Protein 3-in-1 combining 30 g protein, creatine and HMB for muscle preservation
Abbott has launched Ensure Max Protein 3-in-1, a nutrition drink combining 30 g of protein with creatine and HMB, aimed at supporting muscle preservation. The product extends Abbott's Ensure line, which targets adults seeking convenient protein supplementation, and reflects growing consumer interest in muscle health beyond athletes, particularly among ageing consumers.
Why now: Muscle health and protein supplementation are major growth areas in the nutrition industry, making Abbott's move newsworthy.
AbbottEnsure Max Protein 3-in-1creatineHMB
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Evidence
- Abbott launches Ensure Max Protein 3-in-1 combining 30 g protein, creatine and HMB for muscle preservation · Nutraceutical Business Review
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