✉news SportBasketball first seen 14 h ago, last 6 h ago, peak #5
NBA's $10bn Europe plan draws football clubs
Original: Inside NBA Europe’s $10bn plan that has football clubs queueing to join
The NBA is pushing forward with plans for a new European competition valued at around $10bn, and several major European football clubs are reportedly queueing to take part. The Guardian reports that the proposed NBA Europe league would bring the American basketball model to the continent, with multi-club ownership groups seeing an opportunity to expand their portfolios into basketball.
Why now: The prospect of football giants entering a new NBA-backed European basketball league is a striking crossover that has caught the sports business world's attention.
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