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NBA Europe's $10bn plan draws interest from football clubs

Original: Inside NBA Europe’s $10bn plan that has football clubs queueing to join

The NBA is pursuing a roughly $10bn plan to launch a European league, and several major football clubs are reportedly queueing to take part. The Guardian reports on the league's structure, funding and the franchises being courted, signalling a serious push by American basketball to establish a permanent commercial foothold in Europe.

Why now: The prospect of Europe's biggest sports brands joining an NBA-backed league is a major shift in the global sports landscape.

NBANBA EuropeEuropean football clubs

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Evidence

• Inside NBA Europe’s $10bn plan that has football clubs queueing to join · The Guardian

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