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✉news BusinessRetail first seen 11 h ago, last 58 min ago, peak #2

Google Pilots Tracking From Ad Click To In-Store Purchase

Original: Google Pilots In-Store Retail Attribution From Click To Wallet 10/09/2026

Google is piloting a retail attribution system that tracks shoppers from an online ad click all the way to an in-store purchase, reportedly measured through wallet-based payments. The programme aims to close a long-standing gap for advertisers who want proof that digital ads drive physical store sales. Details on participating retailers and rollout timing have not yet been announced.

Why now: Advertisers and retailers are closely watching any new tool that finally links online ad spending to offline sales.

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Rank over time, top of the chart is #1. 3 snapshots from 11 h ago to 58 min ago.

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API: https://socialmediatrends-api.osmike.com/v1/trends/1627547