✉news BusinessRetail first seen 20 h ago, last 1 h ago, peak #2
Google pilots tracking ad clicks to in-store purchases
Original: Google Pilots In-Store Retail Attribution From Click To Wallet 10/09/2026
Google has launched a pilot program linking digital ad clicks to in-store retail purchases, closing the loop between online advertising and offline sales through wallet-based payment data. The move is aimed at giving retailers and advertisers clearer attribution for campaigns that drive foot traffic, a long-standing measurement gap in retail marketing.
Why now: Advertisers and retailers are closely watching new attribution tools that could change how ad performance and budgets are measured.
Evidence
- Google Pilots In-Store Retail Attribution From Click To Wallet 10/09/2026 · MediaPost
- Google Pilots In-Store Retail Attribution From Click To Wallet 10/09/2026 · MediaPost
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