✉news CultureGaming first seen 17 h ago, last 1 h ago, peak #9

Disney's Star Wars video game strategy paying off

Original: Disney’s ‘Star Wars’ Strategy Is Working Out Much Better for Video Games

Disney's approach of licensing Star Wars to multiple game studios is delivering stronger results than its earlier exclusive deal with Electronic Arts, according to Bloomberg. Recent releases from studios like Ubisoft and Respawn have revived the franchise's gaming fortunes, giving fans a steadier stream of new titles and prompting fresh discussion about how Disney manages the brand across entertainment and interactive media.

Why now: A new Bloomberg report argues Disney's shift from an exclusive Star Wars games deal to a multi-studio licensing model is succeeding, drawing renewed attention to the franchise's gaming future.

DisneyStar WarsElectronic ArtsBloombergLucasfilm

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• Disney’s ‘Star Wars’ Strategy Is Working Out Much Better for Video Games · Bloomberg.com

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