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Disney's Star Wars Gaming Strategy Paying Off

Original: Disney’s ‘Star Wars’ Strategy Is Working Out Much Better for Video Games

Bloomberg reports that Disney's approach to licensing Star Wars for video games is delivering better results than its film strategy. After opening Star Wars games to multiple studios in 2021, the company has seen successful releases such as Star Wars Jedi: Survivor and Ubisoft's Outlaws, while the film side has struggled with delays and reboots since The Rise of Skywalker in 2019.

Why now: Ongoing debate about Disney's uneven handling of the Star Wars franchise across films and games

DisneyStar WarsUbisoftLucasfilmElectronic Arts

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• Disney’s ‘Star Wars’ Strategy Is Working Out Much Better for Video Games · Bloomberg.com

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